You do none of this. We handle the pipeline.
Platform · Content engine
SEO content that publishes itself.
You don’t have a content team. You don’t have time to write blog posts. You know your competitors who publish consistently are getting the organic traffic and you’re not. The content engine is what changes that without adding anything to your workload.
We research, write, verify, and publish content to your site. Guide pages. Social carousels. Email sequences. Your brand, your domain, our pipeline.
What we produce
Three content types. All managed.
SEO guide pages
Long-form editorial content — 1,500 to 3,000 words — targeting specific search queries your ideal clients are typing. Not thin blog posts. Comprehensive, cited, structured with schema markup for rich results. Each page targets a different intent keyword.
Example
"Italian citizenship cost UK" — a complete cost breakdown with government fees, apostille costs, translation rates, and timeline expectations. The visitor gets their answer. Your site gets the ranking.
Social carousels
Branded visual content for Instagram, LinkedIn, and X. Each carousel covers one topic in 4-5 slides. Designed in your brand colours using the platform's theming system. Scheduled and published on a calendar you approve.
Example
"5 things that delay your citizenship application" — educational content that positions your firm as the authority. Your followers, your brand, our production.
Email sequences
Automated email chains tied to case milestones. Onboarding (what to expect after payment). Document reminders (what's outstanding). Status updates (your case moved to the next stage). Review requests (timed to positive milestones). Every email is written once and runs for every client.
Example
Day 1: Welcome + portal login. Day 3: Document checklist reminder. Day 7: "If you need help finding your ancestor's records, here's how." Each email reduces a support question before it's asked.
Why it compounds
Content isn’t a campaign. It’s infrastructure.
A blog post published in January that ranks for “italian citizenship cost UK” brings visitors in February, March, April, and every month after. It doesn’t expire. It doesn’t require additional spend. The cost of producing it is fixed. The traffic it generates compounds.
59%
of people find their lawyer through referrals. The other 41% find them online.
Source: Clio Legal Trends Report, 2019
3.3%
median conversion rate for legal landing pages
Source: Unbounce Conversion Benchmark Report, 2021
19 guide pages × organic traffic × 3.3% conversion = a pipeline that runs without ad spend. We build and maintain that pipeline for firms on the platform. The same content methodology we use for our own practice, adapted to your brand and jurisdictions.
The alternative
Producing content yourself vs the content engine.
| DIY content | Content engine | |
|---|---|---|
| Output | 2–3 blog posts per year (when you have time). | 2 pages per week, consistently. |
| Quality | Written quickly between cases. No citations. 500 words. | 1,500–3,000 words. Verified data. Schema markup. |
| SEO | No keyword targeting. No internal linking strategy. | Each page targets a specific search intent. |
| Social | Post when you remember. No visual consistency. | Branded carousels on a scheduled calendar. |
| Manual emails. Different wording every time. | Automated sequences triggered by milestones. | |
| Law changes | Update your site in 2–4 weeks (if you notice). | Updated within days. We monitor for our own practice. |
| Cost | £35–45k/yr to hire a content writer. | Included in the platform. |
Content standards
What we don’t publish.
No thin content. Every page is 1,500+ words of editorial depth. If it doesn’t answer the search query completely, it’s not ready.
No unverified claims. Every statistic traces to a primary source — Clio, Stripe documentation, Visa/Mastercard rules, government fee schedules. Not Reddit. Not blogs.
No AI-generated slop. The content reads like a person with domain knowledge wrote it, because a person with domain knowledge wrote it. We run a citizenship practice. We know the material.
No keyword stuffing. Natural language. The page ranks because it answers the question, not because it repeats the keyword fourteen times.
No stale content. When the law changes, when consulate fees update, when processing times shift — the affected pages are updated. Content that’s wrong is worse than no content.
Your competitors who publish consistently are getting the traffic you’re not. The content engine is how you catch up without hiring a content team.
Email us your site. We’ll reply with what your content strategy would look like on the platform.
info@corviado.com