Which ancestor was born in Italy?
✓ Grandparent
Did they naturalise before your parent was born?
✓ No — they kept Italian citizenship
Was citizenship passed through a woman before 1948?
Platform · Eligibility checker
Converting visitors who aren’t ready to call.
“Book a free consultation” is an enormous ask for someone who found your site thirty seconds ago. They don’t know you. They’re not ready to commit thirty minutes to a stranger. They want one thing: do I qualify?
The eligibility checker answers that question in 60 seconds. The visitor clicks through 3–5 questions about their ancestry. They get a result: which route applies to them, what to expect, and what to do next. They didn’t have to call. They didn’t have to email. They already trust you more than any competitor whose site just says “contact us.”
The problem
Why “book a consultation” doesn’t convert.
A visitor lands on your site from Google. They searched “can I get Italian citizenship through my grandmother.” They want a yes or no. Your site offers them a calendar link to talk to a stranger in three days.
3.3%
median conversion rate for legal landing pages with a clear next step
Source: Unbounce Conversion Benchmark Report, 2021
<1%
typical conversion for sites where the only CTA is \u201Cbook a call\u201D
The gap isn’t about the quality of your service. It’s about the friction of the first interaction. An eligibility checker gives the visitor something before asking them for anything. That changes the dynamic.
Unbounce Conversion Benchmark Report, 2021. Sub-1% estimate based on industry observation for high-friction CTAs.
How it works
A decision tree configured to your practice.
Configurable questions
The decision tree matches your services and jurisdictions. If you handle consular and court pathways, the checker routes to both. If you only do UK consulate work, the tree is simpler. You decide the logic. We build it.
Route-specific results
Each result tells the visitor: which route applies to them, what the typical timeline is, and what to do next. “You likely qualify through the consular route. Estimated timeline: 18–24 months. Here’s what the process looks like.”
Lead capture at the right moment
The visitor provides their email to save their result — after they’ve received value, not before. The conversion happens because they want to keep the information, not because you asked them to fill a form.
Pre-qualified consultations
When a visitor does book a consultation, you already know their ancestry line, their likely route, and which documents they’ll need. The 45-minute intake call becomes 15 minutes. Consultation-to-client rates go up because the unqualified leads were filtered before they reached you.
Comparison
Calendly link vs eligibility checker.
| Book a consultation | Check your eligibility | |
|---|---|---|
| Friction | 30 min commitment with a stranger. | 60 seconds. Anonymous. Instant result. |
| Trust required | High. Visitor must trust you enough to give time. | Low. Visitor receives value before giving anything. |
| Pre-qualification | None. Unqualified leads consume your time. | Built in. You see the route before they book. |
| After-hours | Visitor has to wait for a slot. | Available 24/7. Results at 2am if that’s when they’re searching. |
| Data captured | Name and email (maybe). | Ancestry line, likely route, consulate jurisdiction. |
| Conversion rate | Sub-1% for cold visitors. | 3–5%+ (eligibility result → email capture). |
The funnel
What happens after they check.
Visitor completes the checker
3–5 questions. 60 seconds. They see their result.
Result page with next step
Route, timeline, what documents they’ll need. Link to the relevant guide page.
Email capture to save result
Optional. They enter email to keep the result. Now they’re a lead.
Automated follow-up
Email sequence: the result summary, relevant guide, invitation to discuss further.
Qualified consultation
When they book, you already have their ancestry data. The call is productive from minute one.
Your visitors are searching “do I qualify.” If your site doesn’t answer that question, they leave.
Email us your services and jurisdictions. We’ll reply with what the eligibility checker logic would look like for your practice.
info@corviado.com